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ASMBL: Nothing Like Anything the Concrete ...
Game-Changing. Innovative. Disruptive. These are a few of the common reactions describing ASMBL. ASMBL, a brand new concept for the concrete industry, bridges the gap between concrete contractors and engineers/designers by providing e-content to use for specifications for concrete mix designs offering unique performance characteristics and allow for the interface of contractor 3D software. BIM (Building Information Modeling) would be an example of where this e-content can reside and integrate.
Up until the Surface Tech platform, the concrete elements for a tool like BIM have been very basic. ASMBL allows users access to a database of concrete products, letting them understand a concrete’s performance characteristics, how to manipulate the product and how it will influence design. Users can also more accurately estimate cost of materials and labor.
“ASMBL is a win-win solution for both concrete contractors and the design community,” said Bryan Goerger, Vice President/GM of Surface Tech, Concrete Division. “Through ASMBL, concrete contractors are able to provide specs on a variety of products and the customer can then easily implement the product choice through their own software. It makes for a seamless transition that offers a customized approach.”
ASMBL offers many solutions including:
- Concrete design families which bridge structural designs and construction documents
- Concrete models which simplify and complement Takeoff, Layout and Asbuilting activities
- Value-engineered design families which leverage the benefits of high performance concretes
- Establishes a common platform for quantity take-offs, specifications and assumptions
- Simplifies bidding and estimating process
- Unmatched product and service offerings
- Access to state-of-the-art e-content library of concrete product information, service offerings and best practices
- Integrates with existing production & back-office software
Take a test drive of ASMBL today and see for yourself the innovative platform that is changing the concrete industry. Contact us for a demo.
Attending CONEXPO - CON/AGG?
Take an opportunity to Test Drive the Revolutionary New E-platform for the Concrete Industry
Every three years, early March brings one of the largest gatherings in the construction industry to Las Vegas - the CONEXPO - CON/AGG Convention. Surface Tech will be a part of this exciting event and attendees will have the opportunity to demo its revolutionary e-platform.
“The e-platform is more than your average order fulfillment software,” said Steve Santa Cruz, President, Surface Tech. “Our platform helps improve margins, improves customer relations and streamlines processes right from the very start of a project and is designed to fit the unique needs of the concrete industry. This is in addition to the numerous other benefits the e-platform offers such as documentation and safety compliance, logistics improvements and overall increased transparency.”
The e-platform works to unite processes unique to the concrete industry (from engineering, specifications, estimating/delivery through placement, testing and back-end practices) and includes three modules focused on e-content, e-commerce and mobile applications.
Through the use of these modules, clients will see opp//surface-tech.com/landing-page-asmbl/vortunities to increase margins, enhance efficiency, reduce construction defect claims, and improve job safety.
Schedule a demo at the upcoming convention by contacting demo@surface-tech.com and learn more about this revolutionary e-platform at //surface-tech.com/concrete_platform_2017/.
Surface Tech Makes an Impact at World of Concrete

The glitz of Las Vegas set the stage for Surface Tech’s unveiling of its groundbreaking e-platform at the Wynn Encore Las Vegas during the World of Concrete trade show event.
Attendees at 2017 World of Concrete were invited to see first-hand the rollout of the e-platform tooklkit.
“Many likened it to Uber or Amazon for the concrete industry,” said Bryan Goerger, Vice President/General Manager of the Concrete Division. “The excitement for this tool and how it will reinvent the concrete industry was contagious. I lost count of how many times we heard the word, ‘wow!’.”
The three components of the platform, TRKR™, CMPLYNC™, and ASBML™, were shown through a series of demos over the course of three days.
ASBML™, a module of the e-platform and first for the concrete industry, simplifies and enhances the bidding process for concrete contractors and estimators while providing engineers, designers and owners e-content to use for specifications to benefit from by selecting concretes that offer distinctive performance characteristics.
The TRKR™ module eliminates many of the common jobsite and administrative challenges faced in the concrete industry today including ordering, delivery, measuring job site performance, billing/collection and more. Contractor orders through the supplier are kept up to date in real time and provides an added layer of transparency.
CMPLYNC™ is a Mobile App that is an active compliance management system which improves jobsite & transportation safety, and reduces the risk of construction defect claims.
“The industry is excited about this relevant and groundbreaking technology that will result in increased profitability and efficiency across the industry,” said Steve Santa Cruz, President, Surface Tech. “We are looking forward to the next phase of implementing our E-Platform and are motivated by the excellent feedback we received from industry peers at World of Concrete.”
ASMBL: Surface Tech Digital Platform’s Enhanced ...
The revolutionary new Surface Tech E-platform integrates innovative technology into the concrete industry, providing interconnectivity as well as practical solutions for concrete manufacturers and contractors. The program’s TRKR™ (e-commerce), CMPLYNC™ (mobile application) and ASMBL™ (e-content) modules enable optimization of projects. This article focuses on ASMBL.
ASMBL is an e-module tailored to the industry that simplifies and enhances the bidding process for concrete contractors and estimators while providing engineers, designers and owners e-content to use for specifications to benefit from by selecting concretes that offer distinctive performance characteristics. BIM (Building Information Modeling) would be an example of where this e-content can reside and integrate.
Up until the Surface Tech platform, the concrete elements for a tool like BIM have been very basic. ASMBL allows users access to a database of concrete products, letting them understand a concrete’s performance characteristics, how to manipulate the product and how it will influence design. Users can also more accurately estimate cost of materials and labor.
Sample Case:
Typically, a foundation wall or above grade concrete wall is reinforced with steel. In the Surface Tech e-platform the contractor specifies an ultra high-performance concrete product in the ASMBL module and realizes that using the product would reduce the need for steel as well as the manpower that would be required to build it. ASMBL interacts with the TRKR module and the contractor can now order the selected concrete product online. And with CMPLYNC, can tack, document and memorialize the install.
Contact Us for more details on the entire platform and its modules.